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Optima Adds To Contingency Postings

OPTIMA® Batteries, a worldwide leader in high-performance batteries, is pleased to announce an extension of its partnership with the National Hot Rod Association (NHRA) Contingency Program, which will now include the OPTIMA Chargers Digital 1200 12V Performance Battery Charger. Since 2010, racers have been rewarded for implementing OPTIMA Batteries into their race vehicles. OPTIMA has long been the battery of choice for many automotive enthusiasts looking for better power, longer life and greater resistance to the use and abuse of extreme applications. Racers will be excited to learn that the OPTIMA Chargers Digital 1200 12V Performance Battery Charger is now also covered as part of this contingency program.

“Many NHRA racers already incorporate OPTIMA Batteries into their vehicles,” says Cam Douglass, director of product development and marketing for OPTIMA Batteries. “We’re excited for them to experience the benefits of the OPTIMA Chargers Digital 1200 12V Performance Battery Charger as it will enhance the performance of their battery, but also extend battery life.”

The OPTIMA Chargers Digital 1200 12V Performance Battery Charger enhances the performance of OPTIMA and other AGM batteries, recovers deeply discharged batteries and extends battery life. It also features a full text LCD display for charging, maintaining and fault mode indication. With a gauge that displays battery charging and fill rate with charger mode and fault messages, this new product offers one of the best user interfaces on the market. The Digital 1200 is optimized when used with high-performance AGM batteries but has enhanced charging capabilities that can also be used with all traditional types of automotive batteries.

As a Contingency Sponsor of NHRA, OPTIMA Batteries provides value to any race team that meets several simple requirements, as administered by the NHRA. OPTIMA Batteries has paid out over $20,000 in contingency winnings to NHRA racers since the program first started in July 2010A unique element of OPTIMA’s contingency encourages each racer to become a registered member of OPTIMA’s Power Pack Nation, a free brand enthusiast community that offers discounts and one-of-a-kind offerings to its members. To become a member fans can visit http://www.optimabatteries.com/PowerPackNation/. 

OPTIMA’s partnership with NHRA Professional Drag Racing gives racers and fans alike the opportunity to learn more about what makes OPTIMA the right battery and charger to power their passions. OPTIMA’s extensive and integrated program to support its NHRA relationship includes a presence at each national race event featuring education and entertainment for race fans, a program to educate and award retail sales associates, and contingency programs to reward racers for using OPTIMA products.

Consumers should look for the OPTIMA Batteries rig at all remaining NHRA events throughout the 2012 season. Anyone who visits the OPTIMA display can sign up for Power Pack Nation, which will give them exclusive access to offers, deals and information from the Ultimate Power Source.

For additional details about the NHRA Contingency Program and a list of requirements, visit http://promod.nhra.com/competition/contingency-req.aspx.

 








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